Let’s talk about tracking on your website through the Chatchamp app.
You can enable tracking with Google Analytics and the Google Tag Manager by entering your account’s Google Analytics ID. For a more thorough explanation, please read this or ask your account manager.
You can also track chatbot events with a custom DataLayer, in order to be able to have all your tracking data in your custom tracking instance. You can configure it in the Chatchamp app by selecting “Custom Data Layer“ as the tracking provider and entering the name of your global DataLayer variable.